It's great to take charge and maintain creative control over your game. You've worked hard to make an amazing game and you should be able to enjoy the fruits of your labours.
But designing a game and publishing a game isn't the same thing. Each one requires a completely different set of skills.
You can waste thousands of dollars on ads that nobody is looking at and that don't lead to sales (I know creators who have done this I can help you avoid this), spend tons of time on things that won't increase your backers, and end up out of pocket with an unfunded project.
That's why you need to invest in yourself and your project, doing things the right way.
“Without a doubt, if I had read Joe’s book back in 1989, it would have accelerated my progress and potential as a game designer by decades.”
-Jamey Stegmaier Designer of Scythe, one of the top 10 board games of all time.
It's no secret.
You need to build an audience before you launch your crowdfunding campaign. Everyone is telling you this.
The only problem is, nobody tells you HOW to do this!
The Crowdfunding Success Course will...
I’ve been there before and I can help you to get your game funded and bring your dream to life.
It doesn't matter if you're using Kickstarter, Gamefound, or any other platform. The same principles will apply and they will help you reach your goal.
AFTER DESIGNING GAMES FOR 15 YEARS, DANNY FINALLY HAD 2 OF HIS GAMES PUBLISHED WITHIN A YEAR OF PARTICIPATING IN THE CREATION TO PUBLICATION PROGRAM
"Joe Slack's course gives you an opportunity to pick the brain of an industry insider as well as the other pupils. I highly recommend the course. Joe improved my games, and also helped me place them by suggesting four publishers."
-Danny Goodisman Creation to Publication Program Student
Hi, my name is Joe Slack.
I've been designing board games since 2014 and I have helped over 4,000 game designers just like you. For years I have been helping game designers hone their skills and achieve their goals.
3 SUCCESSFUL KICKSTARTER CAMPAIGNS
My game, Relics of Rajavihara, not only funded in just 4 hours but it also raised 663% of the original goal.
The expansion campaign in 2021 reached 1,634% of its funding goal after funding in just 25 minutes.
4 GAMES PUBLISHED WITH ESTABLISHED PUBLISHERS
BEST SELLING AUTHOR ON BOARD GAME DESIGN
4 books on board game design - 1 international best-seller and 2 other #1 new releases.
The Board Game Designer's Guide
The Top 10 Mistakes New Board Game Designers Make (and How to Avoid Them)
The Board Game Designer's Guide to Getting Published
The Board Game Designer's Guide to Careers in the Industry
Some people are natural game designers. Some people are natural teachers. Learn from someone who is recognized as both.
“The course really helped me understand the process involved in designing a board game. Joe is a great instructor. He is able to ask probing questions that help to draw out answers so he can assist you with your game design.”
-David Neal Board Game Design Course student
CROWDFUNDING SUCCESS COURSE
CROWDFUNDING SUCCESS COURSE PLUS
CROWDFUNDING SUCCESS COURSE FULL COACHING PROGRAM
"The course was helpful in creating a support system for me. It created a community of fellow designers that were experiencing the same difficulties that I was having. I have already recommended the Board Game Design Course to others getting into game design."
-Chris Cormier Board Game Design Course Student
A pre-recorded group training and coaching program led by me that will walk you step-by-step through the process of building your audience, preparing your campaign, and launching your crowdfunding project
12 sections, covering everything from working with manufacturers, to pricing your game, to running your campaign, to delivering your game to happy backers and everything in between
Take the course at your own pace, covering the material according to your launch plan, getting the right information at just the right time
Lifetime access to all the video lessons and resources
A full 12 months of access to the Private Members-Only Community, including twice-monthly group coaching calls to answer all your questions
Content is tailored to you, answering any questions you have
Expert advice and guidance throughout the course from an experienced board game designer, instructor, and crowdfunding campaign creator
When you join today, you'll also receive a free copy of my next ebook "The Board Game Designer's Guide to Successfully Crowdfunding Your Game" when it is released.
We start things off in Lesson 1 by determining your budget, creating realistic timelines for everything you'll need to get done, and developing goals and expectations to set you up for success. I'll compare platforms and give you my recommendations but also bust some common crowdfunding myths and ensure you know how, what, when, where, and why to launch your game the right way.
Everyone says "build an audience" but then never shows you how. Well, I'm going to share specific proven strategies to build an audience and engage with your fans, along with how to set up an email list, landing page, and a whole lot more. We'll cover social media strategies and how to develop playtest groups as well.
Lesson 3 is all about final development work and finding artists and graphic designers to help bring your game to life and make your campaign one that will attract attention. We'll also determine whether a "deluxe" version is right for your game (which can easily boost your sales by 20% or more).
In Lesson 4, I will help you find reputable partners, including manufacturers, fulfilment centres, graphic designers, artists, rulebook editors, as well as the right game reviewers and other influencers who will help you bring in more backers. I'll share my recommendations for all of the above and also show you how to obtain great quotes so that you can find the best match for you.
Lesson 5 focuses on getting a jumpstart on your campaign by creating an early notification page, creating the optimal page structure, and making a killer video.
In Lesson 6, I will share specific social media post ideas to increase engagement, show you how to run ads, and find the right partners who will bring backers to you in a way that won't make you feel like a sleazy used car salesman.
Shipping and taxes are the biggest campaign killers. If you get these wrong, you can turn a profitable campaign to break-even, or a break-even campaign into a big loss. In lesson 7, I'll show you how to get these right.
In lesson 8, I will help you price your game at the right level that will appeal to backers and set a funding goal that is reasonable while covering all your manufacturing and shipping costs.
In lesson 9, I will help you finalize your rewards and pledge levels, including exclusives, deluxe versions, print and play pledge levels, stretch goals, and more.
In lesson 10, I'll cover what to do as soon as you hit launch, when and how to update your backers, best practices for revealing stretch goals, and how to deal with the dreaded "mid-campaign slump."
In lesson 11, I will show you what to do as soon as your campaign ends, including encouraging late pledges and upgrades, how to set up your pledge manager, meeting box labelling, testing, and certification requirements, working with your manufacturer to keep everything on track, and keeping your backers happy.
In lesson 12, we'll make sure every last backer receives their game, we'll celebrate your successes, and plan your next move. This will include methods of selling your extra copies, getting your game into retail stores, and when you should consider re-printing your game or creating an expansion.
A full review of your crowdfunding project page with tips on how to improve performance, remove any red flags, and appeal to more backers.
This will help you set the right funding and pledge levels, as well as determine how many backers you will need to fund your project.
A full review of your game, components, rules, quotes, pricing, etc. and detailed feedback on how to increase your chances of success and your funding.
We'll review your progress and make sure to keep your community engaged and get out of that mid-campaign slump.
We'll cover what went well on your campaign and what could have been improved. Then we'll set you up for success by planning your next steps and ensuring you will be able to deliver to your backers on time and on budget, along with how many copies to order and what to do with your extras.
I’m so confident that you’ll love The Crowdfunding Success Course that I stand behind it 100% with my Ripped-Up Legacy Card Guarantee.
If you try out the program and decide it's not right for you, take the receipt and rip it up like a card in a legacy game and I’ll give you all your money back. You have a full 30 days from the start of the course for a full refund.
I want everyone who joins the course to be confident and excited about launching their project, and if you’re not, please let me know.
I’m happy to refund your money if the program isn’t right for you. No hard feelings. ☺
“I would definitely recommend working with Joe. He has a lot of experience to share.”
- Amelie Le-Roche, Mentoring Program Student
“In board game design, there's a limit to how much you can learn just from reading books and blogs; Joe has a firm grasp on industry trends, important networks to follow, and knows what it takes to get a game published.”
- Patrick Hardy, Mentoring Program Student
"Joe really cares and wants to help. He is fully genuine in wanting everyone to succeed. He is constantly putting out content and the course continues to get better. Wherever you are on the journey, I know you’ll benefit from Joe's experience."
- Neal Baker, Board Game Design Course Student
"When it comes to teaching, Joe is a natural communicator. Apart from being an amazing communicator, he is a listener, which in my opinion is an essential asset in problem-solving and game design."
- Sylvain Plante, Game Designer
“It doesn't matter if you’re working on game number 1 or game number 100. Joe takes you through all the steps so you don't miss anything."
- Juan Becerril, Telomander Games
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You can pay by any major credit card (Visa, Mastercard, American Express, Discover, etc.) or by PayPal.
Not only is the course taught by an actual game designer who has also taught and written 4 books on game design and launched 3 very successful Kickstarter campaigns, but it's also the only course that includes a membership community, group coaching calls, and bonus live material and reviews of your campaign page. I don't just hand you the materials and say "good luck", I walk you through everything step-by-step and I am involved the whole way through, helping you every step of the way.
Yes! The same key principles apply to any platform you utilize for your crowdfunding campaign. I will also share my recommendations for which platform to use.
Don’t worry! All the material is pre-recorded, so you can take the course at your own pace, whenever you have the time. Plus, you can always ask your questions in advance and have them answered on the call, even if you can’t make it live.
Yes! I’m so confident that you’ll love the course and will be able to create your own game that I stand behind it 100% with my Ripped-Up Legacy Card Guarantee. You'll find all the details above.
To get the most out of the course, your game should be at least in the late development phase and you should be confident that it is unique and will appeal to gamers. You'll have access to the course for life, so you can always return to the lessons anytime if life gets in the way. If you're still not sure and you have any questions, please email me: firstname.lastname@example.org
No problem! You'll get unlimited LIFETIME ACCESS to all the videos and resources in the course. So, the course will still be here for you when you're ready.
You'll save time and money by doing everything in the right order and getting it right the first time.
If you want to crowdfund your game in the next 12 months, I'm here to help you launch with success.
CROWDFUNDING SUCCESS COURSE
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CROWDFUNDING SUCCESS COURSE FULL COACHING PROGRAM
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